Cold Plunge

Immersed in Scandinavian lifestyle rituals, The Quad Studios offers unrivaled cold plunge and ice bath technologies. Choose your cold-water exposure to achieve your daily physical performance and mental health goals. Personalized experiences include a restorative cold bath, a raging early spring river, or an iced Nordic lake. Privately amplify quality of life, meditate, and re-connect through cold water immersion.

Benefits

Empirical evidence finds that voluntary cold exposure from The Quad Studios’ cold plunge and ice bath technologies may:

  • Supercharge performance and recovery if dosed before strength training sessions or after high-intensity aerobic exercise.
  • Boost mood and focus by elevating dopamine, serotonin, and other endogenous neurotransmitters.
  • Alleviate mental health conditions such as anxiety, depression, and PTSD by mastering the brain-body stress response and elevating mood-boosting brain chemistry.
  • Improve sleep and protect against neurodegenerative diseases.
  • Support cardiometabolic health and longevity by activating the cellular power of brown fat.

Cold Plunge

The History and Mechanics of Cold Plunge Benefits

When we challenge the mind and body, the result is a reinforced resilience and amplified quality of life. Author Tim Ferris once wrote:

“The more voluntary suffering you build into your life, the less involuntary suffering will affect your life.”

The cold is intertwined with our ancestral roots where comfort came at a premium and the practice of overcoming stressful situations was a daily phenomenon.

The beneficial effects of cold on human physiology dates back to 3500 BC in Ancient Egypt. Fast forward to the forth century BC in Ancient Greece, cold water immersion became a pillar of cultural wellness. Hippocrates, an Ancient Greek philosopher and physician who is considered to be the pioneer of modern medicine once wrote, “Water can cure everything,” attributing this to the medicinal and pain relieving power of cold water. Lastly, the Nordic cultural practice of cold water immersion for spiritual and physical re-birth, was conceived by their Viking ancestors from 800-1050 AD.

Today, with the rising popularity of cold water bathing and exponential increases in research, we have a more clear understanding of the physiological mechanics that leave us feeling great after a session. These human mechanisms include:

  • Cold Water Immersion improves stress response, elevating you from novice to master. Technically, a cold plunge conditions your sympathetic (fight and flight) and parasympathetic (relax and rest) response within our autonomic nervous system. Breathing and maintaining a restful state in a 33 degree ice bath is a challenge. Training the mind and body will improve your stress response in everyday life.
  • A cold plunge skyrockets mood elevating norepinephrine, dopamine, and other neurotransmitters. Studies find that norepinephrine and
    dopamine increase by 530% and 250%, respectfully.
  • Cold water bathing releases powerful anti-inflammatory and anti-oxidant molecules, vital for exercise recovery and chronic disease
    prevention.
  • Cold exposure increases energy levels and metabolism by 350% and clears health damaging glucose and triglycerides from our blood.
    This is achieved through non-shivering thermogenesis and brown fat activation. These natural physiological processes are highly
    metabolic, converting the body’s energy into heat.

Memberships & Packages

Join The Quad Squad to enjoy quality wellness rituals and exclusive member experiences. Explore The Quad Studios memberships and packages.